Andi
I developed the visual identity and market repositioning for the influencer, advertiser, and content creator, Andi Ricardo. I also created a visual guide to be followed on social media and promotional materials.
Year
2026
Scope
Visual Identity
Client
Andi Ricardo
Duiration
4 months
Project Details
This project aimed to develop a visual identity capable of translating the voice, personality, and communication style of Andi Ricardo into a clear, consistent, and recognizable visual system.
Challenge
Andi's content traverses humor and reflection, entertainment and deeper conversations. The main challenge was to create a visual identity that represented these different layers without losing coherence, allowing the brand to be at the same time light, expressive, and meaningful.
Another important point was to build a system that worked across various digital touchpoints, such as social media, thumbnails, posts, videos, and communication materials, always maintaining a strong and easily identifiable visual.
Solution
The solution was to develop a flexible and modular visual identity system, designed to keep up with the creator's content dynamics.
The visual language combines striking typography, expressive compositions, and a contemporary digital aesthetic, creating a balance between personality, humor, and visual clarity. The system was structured to allow different variations of layout, messages, and formats without losing consistency.
In this way, the identity can adapt to different types of content, strengthening Andi Ricardo's positioning as a creator who connects entertainment with reflection, transforming simple moments into relevant conversations.
