BECO
Development of the visual identity of Beco Skateshop, translating the energy of the streets and the culture of skateboarding into a brand/store with attitude and personality. The project involved creative direction, art direction, logo creation, and the construction of visual language, creating a strong and recognizable presence within the street universe.
Year
2025
Scope
Visual Identity
Client
Fábio
Duiration
4 months
Project Overview
This project aimed to create the visual identity of Beco Skateshop, connecting the brand directly with the aesthetics and energy of skate culture and streetwear.
Challenge
The challenge was to develop an identity that represented the attitude, movement, and authenticity present in the streetwear scene, avoiding a generic aesthetic and building a brand that truly connects with those who live this culture.
In addition to functioning as a store, Beco Skateshop also aims to express ideas, feelings, and visions through the pieces, which required a strong visual identity with the capacity to expand into different applications.
Solution
The solution was to develop a visual identity inspired by the energy of the streets, where each element was designed to reinforce the brand's personality.
The typography, symbol, and graphic elements were crafted to convey movement, attitude, and authenticity, creating a visual language aligned with the universe of skate, streetwear, and the hype of brands.
The result is a striking identity, capable of transforming Beco Skateshop into a strong and recognizable visual presence within the scene, while also opening space for creativity and expression through its products.
